Me and My Drone: A Modern Day Love Story
I went looking for a drone and ended up finding myself
The year is 1998 and I run down the stairs on Christmas morning full of excitement at what awaits. To my surprise Santa has done it again and there sits a box with the word “Scalextric” emblazoned across it with a lightning bolt. It’s everything I’d ever wanted and within minutes I have the cars whizzing on the tracks and my parents can’t believe how a little piece of technology can bring me so much joy. Everyone has a fond memory of a classic toy or popular gadget that brought us joy when we were children. Whether it was a Tamagotchi or a Gameboy, the excitement of getting it followed by the thrill of endlessly playing with it sticks with us long after we’ve grown up.
Exactly 20 years on and I felt that same giddy excitement when I came down the stairs to a delivery of my DJI Mavic Air Drone. For anyone who hasn’t watched a documentary, seen a promo video online or read the headlines about flight disruptions, drones for photography and video have become massively popular in the last two years. As I work in social media and love producing videos, I was able to convince myself that shelling out the guts of a grand for one would be a worthwhile “investment”. The real reason I bought it however was because much like that Scalextric ad from the 90s, DJI and online content creators were publishing ads and other videos that got me hook, line and sinker.
The idea of flying one of these things from your phone 100 feet in the air capturing mountains, rivers and wherever else I could think of (bar the airport) in HD was just too good to ignore. I deserved it and I was going to get one. In the interim years though I had in many ways grown up. I was no longer that carefree child so when I opened the box this time the fear of sending it into the canal on it’s maiden flight was too much for me. Imagine the shame of telling people that you’d just taken 800 blips for a drink and all that slick footage you’d promised would never come to be.
Maybe like my Dad, who at 60 bought a motorbike only for it now to lie idle in the garden ever since, the gratifying feeling of just finally having it was all I really wanted. Maybe a toy helicopter that takes pictures isn’t really compatible with the life of a 26 year old? So there it sat in my wardrobe gathering dust for over two months before I watched enough Youtube tutorials to get the courage to take it out and properly set it up. If you’ve been following my social media pages recently, then you’re probably aware that I’ve been making up for it ever since.
So was it worth the investment? For me one hundred percent yes! It’s the coolest thing I’ve ever owned and I don’t know if that makes me sad or not but it genuinely is. I can only speak for my particular drone but it’s also incredibly easy to fly. The joystick connects to your phone and gives you a live feed of what the camera on the drone sees as well as a map of your surroundings. Within minutes of using it you’re able to navigate your way around without any real issues. The propellers are so strong that even in light winds the footage you get from it is smooth and sharp.
The best part about the drone is that it’s packed with magic little tech features that work brilliantly and I have no idea how. When you’re in-flight it has features that ensure nothing goes horribly wrong. It has automatic obstacle avoidance if you get too close to trees, walls or fly into restricted airspace. If it’s running low on battery the display on your phone will alert you but if this gets lower than 10% the drone disconnects from the controller and flies itself back to the point where you set it off from. The same occurs if it loses signal with your phone for any reason or encounters bad interference from weather or birds etc. It’s like flying your own personal UFO!
My life now consists of planning half days, weekends, holidays, drives and sunsets around what kind of drone shots I could get. This year was the first year where I actually took part in the “isn’t that a grand stretch in the evenings” conversation with enthusiasm because it was an excuse to mention that it would enable my new found drone addiction. I’m finding that having a drone is a bit like being a Vegan, you just have to tell everyone about it. There’s no conversation that can’t be in some way brought back to me having a drone. “Any plans for the weekend?”, “eh yeah I think I’m gonna take my drone to…”
You know those people who push their “adorable” pictures of their kids, nieces or nephews on you during your lunch break, a night out or any chance they can get? I do that with drone stuff now. My girlfriend is also acutely aware that she plays second fiddle to a gadget that is really just a metaphor for me flying away from the responsibilities that come with adulthood. Whenever I’m out with the drone, I get that same feeling of magic I got watching those cars whip by as a 6 year old. Unlike Scalextric though, the novelty didn’t wear off after two weeks. The future is bright for me and my drone as we will no doubt take our relationship to...new heights!
If you’re looking to “elevate” your own brand’s marketing efforts, then get in touch and we can have a chat. You can also follow me on my Facebook, Instagram and Twitter to keep up with all of my drone based activities.
The Growing Online Cult of Gary Vaynerchuk Followers
Is viral entrepreneur Gary Vaynerchuk a positive influence or just a higher level of procrastination?
Back in 2016 when I was working in social media cutting my teeth as a meme maker, one name kept popping up in the social media and content creation world: Gary Vaynerchuk. The Belarusian-American started successfully marketing his family’s wine business online in the late 90s before starting his own successful NYC based Digital Marketing agency “Vaynermedia”. He started a Youtube channel and began posting daily videos covering his time speaking at conferences, client/celebrity meetings and taking calls from budding entrepreneurs who would pick his brain about how they too could “make it happen”. If your social media timelines or Youtube recommended videos haven’t already served you a slice of viral Gary goodness then below is a little snippet to give you an idea of what he’s all about:
I think Gary Vaynerchuk is so well respected because of his no nonsense approach to people. He’s like an inspirational speaker and life coach but instead of filling you with hot air and telling you everything will fall into place with positive energy, he tells you the steps you should take right now to progress your passion, business or other dream. Even his series of “inspirational” phone screensavers contrast that of the “if you can dream it, you can do it” nonsense we’re used to seeing. I saw this myself when the company I was making memes for flew him over to speak at one of their conferences.
He spoke for an hour about how our phones and social media despite all their negative press have actually given us all an opportunity to tell our stories and build our own futures like never before. In the conference world where you’re usually spoken at rather than to (usually with a range of metaphors or case studies) Vaynerchuk instead enthusiastically gestures, curses and speaks about life instead of strategy. He’s like a modern day televangelist or a “social media-ngelist” (don’t think that works)…
Where he really shined that day however was when he opened things up for attendees to ask him their questions. People from all backgrounds jostled to table queries and concerns related to what they’re working on and how they could take it to the next level. Within seconds by asking them personal and practical questions he was able to drill down to the reasons why they weren’t doing the things they needed to and make suggestions as to what their next moves should be. I even left that night full to the gills with inspiration and ideas about how I could start my own “side hustle” and benefit from this golden age of technology. Then I had dinner, watched Netflix, went to bed and forgot all about it…
In the interim years Vaynerchuk’s social reach has exploded into the mainstream and his messages now resonate with millions of people from all backgrounds. “Making no excuses”, using “every free hour” and generally “hustling your face off ” all sound great as sound bites in viral videos but do they really align to people’s lifestyles? We all make excuses, we all binge watch our free time away and if we’re hungover you’d be doing well to hustle yourself up a takeaway on your phone! Truth is a lot of us are too busy or even burned out these days to be putting in those extra hours to make our “dreams come true”. For that 2 or 3 minute video though he gives us a heavy dose of reality that makes us feel like we finally will…but tomorrow…
Even Gary himself has noted in the past that he doesn’t want his followers to always watch his content, he wants them instead to take what he’s saying and apply it to their situation. He also mentions that if you’re earning a reasonable wage that meets all your needs and you’re happy to spend your free time enjoying your friends, family and Netflix and not complaining about things then that’s great because you’ve won at life too. I think as part of a generation that seem to be always looking for the next best thing however, this part of his message usually falls on deaf ears. Instead part of us feel like we could always be doing more when it comes to work, exercise, travel, our hobbies or even socialising. If his videos reinforce this feeling when you watch them then this is where watching his content can become almost unhealthy.
His messages are simple and practical but when you’re wasting your day away on social media, that’s kind of the last thing you actually want. It’s a bit like watching a fitness influencers quick ab workout tutorial on Instagram. They look great in their Colgate white runners and pristine sitting room and for a split second you think “I’m gonna start doing that everyday”. Trouble is 90% of us don’t and then can feel like we’re not doing enough. I was the same convincing myself I’d create my website, blog and start doing some proper freelance work. It only took me the guts of two years talking about it, procrastinating over it and watching “Gary Vee” videos to actually start.
Would I have been able to do it without Gary’s sound bites and influence though? Working in digital marketing I had always planned to but “tomorrow”. Sometimes all you need is that extra encouragement from outside of yourself, even if it comes from a straight talking viral stranger…Do you get lost in Gary Vaynerchuk videos? Comment below what you think or get in touch. You can also follow me on my Facebook, Instagram and Twitter for future uninspiring content.
Like, Share And Comment Below For Your Chance To...
Are social media competitions getting out of hand?
The Year is 2026 and a young child looks to their mother and asks “Mammy? What made you and Daddy decide to live in this house?” “Well my dear, it’s actually a funny story. Your father liked and shared a Facebook post from the county GAA page nearly ten years ago. This was so he could win a free ticket to a big raffle for a brand new home and here we are today!” “Is that all Mammy?” “Well no actually, he had to tag both your aunties and his football team in the comments first before he shared it but that was it”.
This dialogue sounds like something from a dystopian future but the sad truth is that it’s very real. In an almost “Black Mirror” like response to the housing crisis, even county boards and developers have began using social media giveaways as a way to gain both awareness and engagement online. Just look at that “Free House” headline and forget about the usual mortgage process as all you desire could be just a few clicks away.
The above is an extreme example but there’s a reason why we are seeing more and more giveaways clogging up our social media feeds in recent years. Recently, I wrote about my time as meme maker back in 2016 when organic (not sponsored or paid for) reach was still an important part of social media marketing. Individuals, businesses and other pages could post content and take for granted that it would be seen by their page fans or followers. This in turn could lead to greater reach, followers, fans and engagement with their audience.
Facebook and other social networks caught onto this and began changing the algorithm to make it more difficult to achieve organic reach. To coincide with these changes, the same networks rolled out more sophisticated advertising tools so that businesses could instead pay to guarantee that their content would be seen by the right audience. Sounds like a good deal doesn’t it? Well it wasn’t for users or businesses but it has completely transformed social advertising and made social networks billions.
In response to this shift in digital algorithms, smaller brands who wanted to gain a large following were left with really only one option; To run giveaways. The bonus of these competition posts are that they take minimal effort, minimal spend (other than the prize) and yield quick and substantial rewards. The Facebook/Instagram users who enter by engaging with these posts can be targeted directly with social ads in the future.
With these kind of posts being so successful, it’s no surprise that there are always a number of scam competitions doing the rounds. A recent one from “Aer Lingus Airlines” (complete with dodgy logo drawn by a toddler) is so blatantly fake that it upset me when I saw that over 10,000 people had fallen for it.
This “Aer Lingus Airlines” page will now most likely target those who’ve been stupid enough to enter with ads from one of their legitimate business pages which is most likely selling travel related products or services. It’s kind of like the social media illuminati and it’ll never stop as long as there are thousands of “Sheeple” willing to get involved! The real victim here though is clearly “Hailey M. from Amsterdam”. Unable to receive the prize was she? She was yeah….
I still ask my brother in law if he’s heard any news on that “Free Audi A6” Facebook competition that he entered over a year ago. This was of course another scam but sure “if you aint in it, you can’t win it”. With so many competitions on social media today and scams like the above going around, is it really worth entering them at all? I used to think it wasn’t until a friend in work told me about some of her big wins. Leanne has entered competitions since Facebook pages started running them and enters between 1 and 3 per day.
She told me her key to winning them has been to enter smaller local competitions as opposed to ones that have already have thousands of likes, shares and comments. This technique has served her surprisingly well as over the last three years she has won food hampers, a widescreen tv, flip flops, a hotel voucher, sports juices, hair/beauty products, pantry vouchers, dining vouchers and a months free gym membership. So maybe next time you see one pop up on your homepage, it might be worth entering. Just make sure it’s not a scam!
It’s clear that as long as social media platforms limit organic posts and people enjoy free stuff, these kind of competitions will always run in one way or another. If you’re looking to run some competitions for your brand or just looking for a content plan, then I can help.
You can also follow me on Instagram and Facebook and share this blog for your chance to win my appreciation. Thanks and good luck!
Welcome To "The Facetune Generation"
Are photo editing apps going too far? I take a look at the “Facetune Generation”
Over a year ago, I read an article about Barack Obama banning the pubic from getting selfies with him at events. At first it seemed like he was doing this to avoid the endless swarms of people who no doubt flock to him wherever he goes. He went on to explain however, that it wasn't the people that were the problem. He said he missed a time when meeting individuals involved eye contact, a firm handshake and some conversation. Instead people would hijack the opportunity to strictly ensure that they got that invaluable selfie “for the gram”. The story went viral because it spoke to us about just how far we’ve thrown ourselves into the digital world of selfies.
Fast forward to 2018 and we’re now all “living our best lives” at a rate which we haven’t seen before. Smartphone manufacturers now pump more and more into developing and marketing their rear and front facing cameras. They claim that these advancements can improve our selfies, portraits and show us in the best light possible. This is of course also a reaction to the way in which we use our phones to show off our daily lives and tell our stories. With a recent report claiming that over 250 people have died while trying to get a breathtaking selfie in the last few years, it’s clear that the obsession goes too far for some.
This isn’t just another modern issue that has been brought about by the millennial generation either. Ever since cameras were invented, people have been acutely aware of their best angle, favourable lighting and other elements of editing that can enhance our images. In the last year however, the world of selfies has brought about a worrying trend.
When the Irish Instagram page “BloggersUnveiled” started in 2018 and exposed the dodgy dealings of Influencers and brands on social media, it began to amass a huge following. Among other things, the page showed us all how widespread the use of picture manipulation apps had become among online influencers. In the months since BU has been deactivated, it appears that lots of people have gotten over the initial shock of this and started using the apps themselves.
Ever been scrolling through your newsfeeds and scratching your head over why someone you follow now looks almost like a cartoon version of themselves? Well if you’re not familiar with the app they’re using, it’s called “Facetune” and it’s recent popularity (now at over 5 million downloads) has opened up a scary world of photo manipulation to the masses. It essentially allows users to brush away any perceived defect on your face and completely alter your shape.
How good is it though? Well I downloaded it to find out. I took the below on the left after a night out (hence the no life behind the eyes and coldsore) and decided to see just how gorgeous I could make myself with the app. The picture on the right is the final result.
With tutorials on the app you can quickly learn the ways you can brush, smooth, remove and enhance any part of a picture. Some of the edits I made to the left photo was to smooth out my face, nose, hair and remove all freckles, scars, stubble and the coldsore. I then gave my eyes some much needed life. Finally I brought my cheek bones in and made my nose thinner.
These are all edits and features that the app highlights as being popular with users. Side by side the differences are pretty clear but had I uploaded the one on the right to my instagram I wonder if people would have noticed that something was up. My mam said that she much prefers the one on the left so If I did have any niggling hang ups, they’d have been forgotten after those kind words. <3
So what has turning myself into a Ken Doll like avatar taught me? I don’t think it’s really taught me all that much. I do worry about the impact of what apps like this may have on impressionable teenagers, but then again magazines and TV have always churned out images of unattainable perfection to the masses. In 2013, a viral video showed us just how much photoshopping goes into models we see in magazines.
The video has eerie similarities to the types of adjustments you can make on Facetune just a few years later proving that mobile photography technology can compete with that used by production houses. It’s not too long ago that people thought putting filters on our pictures was deceiving yet now we routinely scroll through each of them before giving ourselves a healthy glow and hitting that share button. I think we are just seeing the evolution of this and more people will start to join those online who push an image that in no way resembles what they really look like. I can safely say however that I won’t be joining the Facetune generation any time soon.
Looking to give your brand a digital face lift but in the right way? Get in touch with me today and we can put a plan in place. You can also follow me on Instagram and Facebook.
What Brands Can Learn From Conor McGregor's Instagram
What can brands learn from the continued growth of Conor McGregors Instagram
With Conor McGregor’s return to the octagon after nearly two years edging closer, it’s clear than no matter what way the fight goes, brand McGregor will always keep on winning. The fighter has had a rather controversial 2 years since he last stepped into the cage. His two “mega fights” in the interim with both Floyd Mayweather and a bus window may have appeared to many as somewhat (or entirely) staged, but this upcoming fight will be a return to what McGregor calls “true fighting”.
An idol to many young men in Ireland and the representation of all that is wrong with masculinity to many of their mothers, as his popularity has grown so too has the controversy around the way he “talks the talk” and “walks the walk”. I personally tend to set the moral decency bar quite low for millionaire cage fighters and so I don’t get let down when he starts his usual tirade of “smack talk” with his opponents. His brash behaviour is usually broken up by regular philanthropic outbursts too so for many of his more ardent followers, it all balances out in the end.
Love him or hate him, you can’t deny that McGregor and his team have built an empire around his brand by leveraging his own social channels to build attention, hype, and keep us wondering what’s coming next. Having just signed up to a 6 fight/whiskey promoting deal, I believe we’ve only seen the beginning of what his brand is capable of. Let’s take a look at some of the clever ways he’s managed to use his Instagram in particular to boost his commercial success and how these same steps could be used to build any brands online presence;
80/20:
One of the main rules in social media that has persisted since its beginnings is what people call the 80/20 rule. This rule states that communication from brands on social media to their audience should be 80% informative, entertaining and useful with the other 20% being left for directly commercial purposes. If brands or influencers flood their feeds with strictly sales pitches or ads, then they’ll alienate their audience pretty quickly. The very best social feeds tell a visual story and McGregors Instagram is full of examples of this. Whether he’s training, calling out possible opponents or just sharing pictures with his son, he is engaging his audience with what he knows they want to see.
If you contrast this with the content from full time influencers on social media, it becomes apparent very quickly that the 80/20 rule is rarely even considered by most. Below is a picture of 15 recent Instagram posts from Conor McGregor’s accounts beside 15 recent posts from Geordie Shore’s (UK based reality TV show) Holly Hagan. I’ve placed the word #ad over any of the posts that have either a product or company tagged in the photo or caption.
You can see from the above how much Holly Hagan’s Instagram has been bought out by brands pushing everything from “Tan Gummies”(yes they’re actually a thing in 2018) to dating apps. McGregor on the other hand, opts to focus heavily on sharing his training and other aspects of his life with his following. With a recent article from Business Insider stating that David Beckham can get paid up to $300,000 for a single sponsored post on Instagram (he has double the followers), it’s perhaps surprising that McGregor is not trying to cash in more.
McGregor and his team understand that the greater money will be made over the long term and that building an audience of fans (MMA or otherwise) through engaging content will help to secure this. This strategy is a must for brands especially on a platform like Instagram. Focus on sharing relevant, helpful or entertaining content around your brand and it’s niche and save the sales pitch for intermittent sponsored campaigns.
Collaborations:
When McGregor does do collaborations or ads, they are usually with brands that make a lot of sense. He has promoted energy drinks, teeth whitening and other fashion products over the last few years in what were no doubt very lucrative deals for both parties. Usually he tries to put his own spin on these however and play up to his own character to make it seem almost less about the product and more about himself. The perfect example of this was his 2018 ad with fast food giant Burger King below.
If you manage a brand then choose your collaborations, influencers and other advertising partners in an authentic way. There’s nothing worse than hearing a clearly forced and scripted sales pitch come from someones mouth. Let your advertising partners work on the ad copy, scripts, blogs etc with you to let them carry your message in a way that suits both their audience and yours.
Cross Selling:
Not content with just being a millionaire fighter, McGregor has always looked for new ways to diversify his revenue streams within his own brand. Despite recent reports of his McGregor Sports and Entertainment Ltd making a loss in 2017, I doubt the Crumlin native is too worried about this blip. He has had a part in building other ventures like The MacLife, an online publisher pumping out daily MMA content, the McGregor F.A.S.T training programme, his upcoming David August clothing range and most recently his Proper 12 whiskey. It’s the way he seamlessly cross sells these through his Instagram however that is most impressive.
These products all become part of his story and everything from training to toasting victory is backed by the appropriate brand. It never feels forced or like a hard sell, but it’s there in the background making an impression. This is cross selling and content marketing done right and proves that there could be no end to what he will promote in the future. With baby Conor Junior now having a Instagram account with over 160k followers (it has a blue tick but may still be fake), I wouldn’t be surprised if we see a “MacBaby” range on the horizon.
Humour
The main takeaway from McGregors Instagram that I think brands should consider is the general way he approaches social media. With many celebs and big brands social feeds now closely managed by agencies and with content appearing almost like manicured press releases, it’s clear that McGregor has more control over his and that he can (or just decides to) post what he wants when he wants. These can be random photos from nights out with his friends or bizarre posts that get people talking online. One example of such a post is the time McGregor decided to take to his Instagram to pay homage to Irene, who he says had the “gaf sparkling”.
Image Via: NotoriousMMA
Another great example of this was the time McGregor went to visit 2 Pac’s last “gaf” after landing in LA to begin training for an upcoming fight. This should have been a memorable moment for McGregor but you can see from the caption below that he wasn’t all that impressed. I’m hoping for a future autobiography part ghostwritten by Roddy Doyle.
What stops many brands from posting to their social feeds is the fear that their content may look unprofessional compared with others. The key to really building a loyal following is not to have perfectly professional content, it’s posting regular and engaging content. This could be sharing out a relevant viral video or image, a staff member bio, a customer review or a quick but slightly grainy snapshot of your latest product release.
Don’t take yourself too seriously on social media and try to have as much fun with it as possible. If McGregor isn’t always precious about what he shares with his millions of followers, then you shouldn’t be with your content either. If you’re looking for guidance on how you can start to get more from your digital content, get in touch with me today. You can also follow me on Instagram and Facebook.
What The Ads You See On Social Media Say About You
I screenshot every ad I saw on social media for a week and this is what I learned.
At the beginning of this year, Facebook was in the news for all the wrong reasons. The media spotlight was on the company’s perceived misuse of our data and how much of this was for monetary gain. This pressure was then compounded by the Cambridge Analytica scandal that gave us the impression that democratic elections could be swayed with the right combination of cleverly targeted social media ads and messages. Although I do think that influencing an election may be a bit of a stretch, social media no doubt has the power to build awareness among us and influence our consumer decisions both consciously and subconsciously.
These controversies were all happening at a time when GDPR (General Data Protection Regulations) was on the horizon meaning that online advertising was about to change. As I spend a large part of my day job setting up social media ad campaigns, I thought it would be interesting to study the types of ads I’m targeted with every day and if these ads would be relevant to me and my interests? I decided to screenshot every ad that appeared on my phone for a week to find out. I also hoped I’d be able to determine the types of companies that are spending big on social media advertising while I was at it.
Firstly, I set out some simple parameters for the test and would base my results strictly off mobile ads I was shown on my personal Facebook and Instagram (also owned by Facebook) accounts. I disregarded my work accounts on these platforms and Snapchat entirely because it’s 97% “HiSmile” teeth whitening ads anyway. The period of this study was from the 26th of March until the 1st of April 2018 and I found that on average I was spending 1.5 hours a day across both apps. That makes up roughly 16 hours worth of social media during the week in question which is not something I’m proud of. Much of this time is actually spent watching random videos, browsing comment sections, reading in app articles and using the messenger app. When I focused solely on newsfeed scrolling, I was seeing roughly one ad every 5 posts on Facebook and one ad every 4 posts on Instagram.
As you may be aware, Facebook advertising allows businesses and brands to show targeted ads to Facebook and Instagram users based off certain factors i.e. interests/friends interests, history on the app, history on other linked apps and search history online. From what I’ve given over to Facebook in this regard, I imagine it’s aware that I'm a 26 year old male, I enjoy content related to sports, travel, memes, tech and video products and I use social media and other office applications every day. The types of pages I follow and engage with on social media include clothing brands, travel pages, publishers, sports teams, influencers etc.
If Facebook (and the marketeers setting up their ads) got their targeting right, then these are primarily the types of ads that I would have seen. By the end of my week I had seen a total of 290 ads across both apps. If you don’t believe that I actually recorded all of these, well I really am that sad and I’ve compiled them in a short video complete with some jazzy music! Enjoy
If you sat through all of the above, then fair play to you because I wouldn’t. When lined up in the order in which they were screenshot, it’s hard to see any sort of trend or pattern to these ads. If you start to categorise them however, you get an idea of which industries are spending the most money on social media advertising and which ones Facebook identifies I am most likely to engage with. Using every ounce of Excel skills I have (not much), I put together a pie chart to represent how many of the 290 ads fell into each category;
You can see from the chart that the big spenders on social media ads are tech companies, travel companies, recruiters (all in this case were linked to my field of work), educational institutions and online retailers. The ad frequency was highest for shopping related websites that I had visited online with one particular H&M sale ad popping up five times before the week was done. The types of ads that fell under “other” were one for hair transplant clinics, some government initiatives and charity fundraisers/events. The real advantage of Facebook over traditional advertising is that if you were to do the same experiment with your own newsfeed, the ads could be almost completely different and tailored specifically to you.
Having spent my life convinced that I’m my own unique person, it turns out that Zuckerberg’s machine was able to build a pretty accurate profile of me as a user and more importantly a potential consumer. So what have I learned from a week spent screenshotting ads other than that I need to put the phone down and get out more? The main thing I have taken away from this is just how powerful social advertising can be at getting a relevant message out to your audience. I was also reminded of the importance of proofreading and spellchecking your ads after this shocker from a company who’s identity I will protect;
Are you looking to set up your social media ads and don’t know where to start? Get in touch with me for a free social media ad campaign proposal that will help you get your message in front of the right people. You can also follow me on Instagram and Facebook.