Throughout nearly a decade of working in marketing and tech, below are just some of the key areas in which I have driven success with iconic brands
Social Media
I’ve managed the social strategies for brands such as Fields The Jeweller, Avonmore, Optimum Nutrition, Glanbia & Multitrip Travel Insurance. This involved the following:
-Managing both paid and organic content schedules for a combined audience size of 1m+ while focusing on increasing reach & engagement by an average of 25%
-Collaborating with affinity brands, influencers, creatives and external agencies on developing key campaigns and executions
-Writing blogs on topics such as travel, watches, engagements & recipes to engage existing and new audiences while increasing web traffic by up to 20%. new web visitors were then retargeted with relevant products or campaign ads.
Production
Examples of key campaigns & shoots I’ve project managed are below:
-”Where Ambition Meets Nutrition” - I project managed and produced the Graduate Programme Campaign for Glanbia in 2019. This campaign featured a shoot with current graduates across multiple locations. The campaign output was then used for the seasonal social media paid campaign that I managed. The assets were also used offline in the official brochure, graduate fairs and on campus information evenings
-”Add A Splash Of Magic” - Avonmore Cream sells 300 units of their seasonal creams per minute across Ireland each Christmas. I devised and worked with an award winning photographer & food stylist to showcase the range in the run up to Christmas 2020. We also used social listening tools (Sprinklr) to analyse which recipes were the most talked about in previous years to create authentic & novelty versions of these. The recipes were then promoted through a paid social campaign, large email sends & on in store POS. Our traffic to the recipe pages increased by 30% during this period VS the previous Christmas.
-Fields Educational Luxury Watch Videos - I worked as a production assistant on our key Valentines, Christmas, Wedding campaigns for Fields (IE) & Fraser Hart (UK). In addition to these, I produced influencer collabs with Dubstreetwear on a series of luxury watch educational videos. You can view the Tissot PRX review below which currently has over 200k views across both brands’ Youtube & TikTok accounts and led to a 30% increase in online sales of this model in the 6 weeks after the video went live.
Where Ambition Meets Nutrition
Add A Splash Of Magic
Fields X DSW Tissot Review
Brand Partnerships
I was promoted in my role with Fields the Jeweller & Fraser Hart to manage their brand partnerships. Some of the key partnerships I delivered during this period are below:
-Getting both brands live on the Revolut Shops feature in the Revolut app to offer 3% cashback for Revolut users
-Paid Affiliate Campaigns (Tenancy) with Topcashback, Quidco, Groupon, Vouchercloud, Collinson (British Airways & Aer Lingus)
-A partnership with Circle K in the run up to Christmas 2022 that featured online, app & 4 courts placements in return for voucher prizes
-Devised and managed a content led influencer programme that resulted in an average of a 50% increase in add to carts, checkouts and sales of the products featured
-Grew our brand social followers, email sign ups & footfall in stores by collaborating with retail shopping centres on promotions and giveaways
